The inaugural OutdoorX is set to deliver on its promise of being an interactive spectacle for adventure-seekers, with big-name brands jumping at the chance to showcase their products in a whole new light.
To be held at Sanctuary Cove from September 13-15, event organisers have announced a host of high-profile exhibitors from across the spectrum of outdoor lifestyle products including caravan manufacturers Nova, Trakmaster and Alpine, KEA and Paradise motorhomes, and Trayon and Cub campers.
German motorcycle brand BMW Motorrad is planning an eye-popping exhibit including a high-powered stunt rider, while Sirocco Marine North will host sea trials of the latest BRIG inflatable boats on the beautiful waters surrounding Sanctuary Cove.
Brisbane Yamaha has also signed on as an inaugural OutdoorX exhibitor, with the three-day festival expected to attract up to 30,000 visitors.
Mulpha Events General Manager Johan Hasser said the OutdoorX team was thrilled with the line-up of exhibitors that had signed on for the event.
“We were committed to attracting the industry’s leading brands and are excited by the response we’ve had,” he said.
“You only have to look at the collective of highly awarded and respected caravan makers we’ve assembled to appreciate the quality of exhibitors that will be on show, including the likes of industry leaders JB, Nova and Trakmaster.
“It’s been heartening to see the enthusiasm from potential exhibitors about the interactive experience we want to create. They are invested in our vision for the event and I’ve got no doubt visitors will be blown away by the diversity of exhibitors and the lengths they will go to wow them.”
Tourism Holdings Ltd’s Kate Meldrum said the company was excited that its award-winning KEA motorhomes and campers would benefit from the event’s interactive spaces and activations.
“As well as Sanctuary Cove being a great location, the OutdoorX team always brings a fresh, new angle to events and has a pedigree of success with the boats shows they have held,” she said.
“We are looking forward to a strong partnership with OutdoorX team.”
Sirocco Marine North Managing Director Dylan Lopez said his team was thrilled that visitors would be able to experience their vessels on the water.
“This will be the first time we have an allocated sea trial berth where we can link people from our stands to an on-water experience aboard a high-performance BRIG,” said Mr Lopez, who will also have Williams, Sealegs and Sirocco tenders on display.
“A lot of camping and caravan enthusiasts focus on tinnies so this will provide them with a new experience on arguably the safest and most stable boat on the market.
“The timing of the event is also perfect for lead generation. It will bolster the pre-Christmas rush and open us up to new markets and the Gold Coast is the perfect location for potential buyers keen to combine OutdoorX with a holiday.
“Sanctuary Cove provides all the elements for a great experience. Music, restaurants, bars, cafes – you name it, they’ve got it.”
BMW Motorrad’s Nigel Harvey said OutdoorX’s interactive focus was the perfect platform to ensure potential customers got the full motorbike experience.
“We’re looking to have a stunt rider on one of our bikes as it’s always exciting to see what they are capable of, while visitors will also be able to climb on to a wheelie stand, a knee-down stand or possibly have a virtual reality test ride,” he said.
“We’re not just selling bikes, parts and accessories. We’re selling an adventure lifestyle and OutdoorX is the ideal place for that. Someone looking at a boat, caravan, 4WD or jet-ski may not have considered adventure motorcycling and we can’t wait to show them what we do.
“It’s a great venue and while we’re excited to be at OutdoorX from a brand perspective, we’re just as thrilled that we will get the chance to see all the other lifestyle products on display.”
Campervan & Motorhome Club of Australia (CMCA) CEO Richard Barwick said the organisation would be actively encouraging its membership base to attend the event.
“If they ever wanted a reason to get on the road, OutdoorX and the Gold Coast combine for a top destination,” said Mr Barwick, who oversees Australia’s largest recreational vehicle consumer group with more than 70,000 members.
“Not only there are several great caravan parks on the Gold Coast, OutdoorX organisers have targeted a select group of exhibitors so visitors will be seeing the best of the best when they walk through the gate.”
In addition to a host of exhibitors, the likes of cooking demonstrations, live music and street performers will bring The Marine Village to life, while the precinct’s array of restaurants, cafes and bars will prove popular.
An interactive fishing competition will see adults and children alike aim for great prizes for anglers who land the best catches out of the Sanctuary Cove Marina. Fishing and outdoor expert Paul Burt will also be part of the action, having signed on as an OutdoorX ambassador.
For tickets and more information, visit www.outdoorx.com.au.
Potential exhibitors can register their interest at www.outdoorx.com.au/exhibit